As viewers enter the Richard Mille watch boutique in Paris, their senses are inundated with beauty. Large glass panels are etched with details of the emblematic RM tourbillon, giving viewers the sensation that they might be entering the heart of the watch itself. Extreme elegance buoys buyers through the store, with black leather chairs, Macassar ebony, and brushed steel accents. The impact is palpable.

Want to stretch your designs or look your very best in print?

Ever feel stuck in a rut when it comes to your print or graphics capabilities? “It’s impossible,” you say. “I just don’t have an eye for design.”

If you were to define cool, what words would you use?

Design involves a special kind of communication.

Design resolution refers to the sharpness and detail of images, and print resolution is measured in DPI, or dots per inch. Quite simply, the more dots of ink that are printed per inch, the higher the resolution, sharpness, and quality you will find in an image. High-quality images are stunning, seeming to leap off the page, while low-quality images look fuzzy, indistinct, and very unprofessional. 

Ready to launch out with a new ad campaign but nervous about keeping the project below budget?

Want to win in print? Let’s talk text.