EDDM - Schank Printing
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December 30, 2015

EDDM

EDDM Postcards

What are EDDM Postcards

EDDM stands for Every Door Direct Mail. Every Door Direct Mail is a class of postage offered by the USPS that is much cheaper than most other classes of mail. This is because EDDM mail is easy for the Post Office to deliver.

EDDM Postcard Attributes

Are generally a large size - EDDM sizes start at 6.125" X 11.5" and can go up to 12" X 15" 
Flat_Mail_Dimensions
Use a simplified addressing format. This saves the mailer money. There is no cost for a mailing list and no fees to addressing your mail. Instead of personally addressing postcards, your mail is sent according to carrier route. 
EDDM Postcard Simplified Address Format Conshohocken Mail
Offer some of the deepest postage discounts available. The postage costs of EDDM mail are as low as .183 each (as of Nov 2015). That's .30 cheaper than first class mail and .10 cheaper than standard mail.

How do I get started with EDDM mail?

The easiest way to get started with EDDM mail is to call 610-828-1623 and talk to one of our skilled EDDM experts. We can advise you on each step of your Every Door Direct Mail project. You can also get prepared on your own with these simple steps.

Design

Have Schank Printing design your mail piece or create your own postcard. If you design your own piece, don't forget room for your simplified address and permit imprint indicia.

Permit Imprint Indicia example EDDM Mail Postcard

It's also best to keep your message short and simple to read. Bullet points work extremely well for postcards. For example:

 
  • Bullet Points
  • Work Well
  • For Postcard
  • Messages
   

Always include a call to action on your postcard designs. Call XXX-XXX-XXXX for details, or Email you@yourwebname.com are popular calls to action.

When designing, it is also best to pick a standard EDDM mail piece size.

Standard EDDM Mail Sizes
6" X 12" 8.5" X 14"
6.5" X 12" 9" X 11"
8" X 10" 9" X 12"
8.5" X 11" 12"X15"

Pick a Mailing area

Pick your carrier routes. These are the area that you will be mailing your pieces to. You can either do this yourself using the USPS EDDM Tool or ask one of our EDDM experts to do it for you. Using the tool, record all of your carrier routes and the corresponding number of mail pieces required. These will be needed for your final mailing.

Printing

Have Schank Printing produce your EDDM postcard. We offer a diverse choice of stock and finishes to meet every need. Our finest work is produced on our 14 PT or 16 PT coated 2 sided cover. We also offer quality budget Every Door Direct Mail postcards on our 100# Gloss Cover with or without gloss aqueous coating.

We are proud of our printing work. Samples are available upon request.

Prepare your mailing for the post office

  • Fill our your paperwork and pay for your EDDM mailing
  • All mail must be counted and bundled in 100 piece bundles
  • Every bundles must be double criss/cross rubber banded
  • Every bundle must be affixed with a carrier route facing slip
  • Place mail bundles into a USPS mail tub. All zip codes must have their own mail tubs. Mail can not overflow the top of a mail tub.
  • Mail tubs must be dropped off at the appropriate post office.

Call us at 610-828-1623 with any and all EDDM Mailing questions.