One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen.
Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on. (For a reference, 185 milliseconds is about the time it takes for a helicopter rotor to make one full rotation).
Sheng also found it took people less than two-tenths of a second to form first impressions that significantly affected outcomes:
“The longer the participants stayed on the page, the more favorable their impressions were,” Sheng said. “First impressions are important and . . . [these impressions] can determine whether that user forms a favorable or unfavorable view of that organization.”
If a website glance can have such an impact, how much more will a large-scale display?
Research shows that people are 70% more likely to remember a brand advertised in print as opposed to online, and large-scale posters and signs are a logical, cost-effective way to spark interest. No matter what product or service you are promoting, a perfectly placed sign can stop people in their tracks. Thanks to their size and bold colors, there’s no doubt that your vivid images will meet people where they are and naturally stick in viewers’ minds.
Printed posters and signs demonstrate that you are vibrant and capable. Signs that appear in public places radiate confidence, making your business seem more creative and trustworthy. For example, one Health and Information study showed that posters were among the best ways to increase knowledge, change attitudes, and alter behaviors. A well-designed poster shows you do things with excellence, and people are in good hands with you!
And signs aren’t just static. Large scale displays can be customized to include a coupon or a quick-response (QR) code, leading your prospects to your website, landing page, or even a creative video advertisement. From explaining complicated processes to posing a question that someone absolutely MUST find the answer for, interactive graphics are a great way to engage bystanders or snag curious prospects.
Whether you exhibit one poster or sign or display a whole row, big displays get big results!
Ready to get started?
Check out our online ordering options! Here you can design online, re-order from your existing products library, or submit a custom design. Plug into creative concepts like these:
–Use big color posters as art reproductions, event features, service menus, or promotional collectibles
–Create patterns of simple posters to build a striking, geometric display
–Add frames, cardboard or foam backing, or swivel display mounting for stability
–Extend your poster’s lifespan by adding a durable laminate coating
Need a jump start? Contact us today about full-service graphic design. We’ll work hard, so you don’t have to!