Just Do It.
Have You Had Your Break Today?
You Can’t Beat the Real Thing.
The 1990s brought us many of the world’s most iconic slogans, but certain companies have a corner on memorable branding.
For example, a 2015 survey of 3,000 people in the U.S. and the United Kingdom were shown logos of 100 top global brands, then asked to name and describe those they found most memorable. Nike was at the top (16% of respondents cited it), followed by Apple (at 15.6%), McDonald’s (at 11.1%), and Coca-Cola (at 9.7%).
But aside from logo design or slogan, what makes a brand stick? Experts say it’s a combination of things: some which are inspired, some unusual, and some packaged in the form of contagious stories. The volume of exposure can also increase the likelihood that a brand will stand out, but not many businesses can afford to plaster their logo all over the world.
Don’t be afraid to use humor to promote your brand because humor has staying power and innate personal appeal.
Consider the Super Bowl. This event is as much about the ads as the game, and today people can remember Super Bowl ads from years ago (though they have no idea who competed or won that particular contest).
Who writes your blogs, posts your Facebook notices, or takes your social media photos?
Technology and stock photos make content production easy, but automating the process leaves a bland taste in people’s mouths. Use personalized content whenever possible, and sign the names or signature photos of your staff to the pieces you write. Share examples of personal failures, company celebrations, or hometown references to anchor your content with a more authentic voice.
Can your customers reach you as easily as you can reach them?
Creating an online brand community enables communication and engages your client. Whether you stick to social media pages or go for a full “gated” membership sites, online brand communities create space for Q&As, meaningful discussions, or offer valuable content that can be accessed by subscribers. This can lead to engaged customer communities, lowered service costs, and greater repeat purchasing.
Giveaways contests are a fast and effective way to build momentum.
Giveaways trigger excitement, anticipation, and a spirit of competition. Any time you can arouse emotion, you’ve been successful! Use giveaways to spark social media sharing, to boost customer engagement, to capture customer testimonials, and to enlarge your e-mail subscriber list.
On-site giveaways also offer a great chance to build excitement through banners, point-of-purchase displays, or oversized decorations. Everyone loves a party!
Standing out is a challenge, and small businesses need to work hard to make their voices distinct.
But memorable brands can do more advertising with a small budget because strong branding drives sales and increases customer engagement. Be interactive and have fun, and your customers will too.