When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever.
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever.
Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether.
At the same time, a volume decrease in traditional mail has allowed direct mail marketing to rise to the top of the mailbox, being noticed, read, and responded to more frequently.
Need proof? Here are some stats to consider:
If digital marketing is easy and inexpensive, why does print marketing continue to dominate?
Studies show that the physicality of print creates a “deeper footprint” in the brain: an enduring emotional connection for those who connect with it. In fact, MRI imaging showed a higher rate of brain stimulation for those reading content on paper, which shows our minds automatically perceive physical materials to be more genuine. One advertising study found that consumers recalled print ads better than digital ads and had more emotional responses to print as well. Heightened emotion leads to higher perceived values, increased product desirability, and greater follow through when it comes to inquiries and purchases.
Are you ready to craft the right message, for the right people, at just the right time? When you want to make strong connections with your prospects, an ink-on-paper sales letter or direct-mail package will help you spark interest, generate leads, and boost response rates.
Maybe you want to try direct mail but you’re not sure where to start. When you’re ready to move ahead, we’ll help you create stunning pieces that make your message shine. From initial formatting and to final ordering and delivery, we’ll do the heavy lifting and streamline the entire process.
Overcome barriers today with memorable, actionable mailings!