Mike Turner founded the Front Street Brokers real estate firm in 2005, with a desire to offer distinctive client experiences, to equip agents for the maximum efficiency and profitability, and to devote significant firm resources to a local, philanthropic focus.
After three years, Turner’s firm experienced a significant slowdown during the 2008 financial crisis. This was a time of immense strain, especially when scheduled closings dried up before his eyes:
“In that time period, we had 10 real estate transactions scheduled to close, and nine of them fell through for unforeseeable reasons,” Turner said. “All of a sudden, $100,000 worth of business income that we were dependent upon [was] gone.”
Turner faced difficult choices in this season, and many of us are facing similar decisions in today’s COVID-19 crisis. Today, Turner says that while change is inevitable, he knows we still have a choice. Will we allow unforeseen challenges to drag us downstream, or will we improvise to find a way across the river?
Anyone can become a victim when change comes fast and forcefully.
Sudden change is scary, and though we may not be able to swim upstream, we can still strategize and seek active growth. What are some ways your business can grow during this difficult period?
Try a more animated touch through social media. If subscribers are opening your emails, they are expressing genuine interest. Take these customer relationships to the next level by including embedded videos or links to caring content you’ve posted on Facebook, Twitter, or YouTube.
As you reach out to subscribers, ask if they have any questions or respond to challenges you know they have. Take an interest in the content they post as well – comment on it, share it with your followers, or start real conversations. Connecting to clients now will form a personal bond that lasts longer than the COVID-19 crisis.
When activity wanes, morale often follows. Invigorate employees by offering on-going education tools, professional mentoring within your team, or problem-solving workshops that mobilize groups to tackle some of your most ambitious goals. If your company lacks online meeting capabilities, this is a great chance to preview options like Zoom or Google Hangouts.
While the pace is reduced, give focused attention to your internal atmosphere. Whether you need to spruce up workspaces or sort through old files, redeem the time by getting organized. This may also be a great time to refresh decor, business cards, or your website, or to involve your team in designing new content for newsletters and videos.
In hard times, a warm word goes a long way, and this can shift your own perspective from negativity to hope. Take time to say thanks to customers with handwritten notes, personal videos, or future discount options. Whether you plan a summer reunion party or make appreciation phone calls, prioritizing gratitude will make you a better entrepreneur in the long run.
They say that genius is just persistence in disguise.
In tough times it’s ok to be discouraged, but it’s not ok to quit. Be proactive in this season, and keep taking the steps you can to inch ahead. New paths are, by definition, uncleared. But persistence and positivity are your most valuable assets as you journey toward hope.