For many decades, stickers and labels have been helping to establish brands, elect politicians, spark micro-marketing engagement, and build social proof.
Stickers and labels are more popular than ever. Just sit in a coffee shop for 20 minutes and look at the water bottles, laptops, or notebooks of young people. Stickers are not only inexpensive and enduring, but they are also fun for users!
Looking for creative inspiration? Here are three examples of sticker marketing campaigns that left a tangible impression with every single viewer:
Cillit Bang is a household cleaner.
To build credibility and marketing momentum, the company placed transparent stickers on coins that were halfway cleaned by the product, highlighting the contrast between the filthy and the clean. Coins were then given as change to customers, demonstrating that people could “bank on” Cillit’s ability to get the job done.
This simple sticker drove home the obvious brand message: Cillit Bang destroys dirt wherever you find it.
The effect was simple, surprising, and successful. The company saw a sales lift of 337% in markets where the campaign was implemented.
Could your business use stickers to supplement the materials you already have?
That’s what one razor company did.
Gillette launched a strategic marketing campaign using stickers smaller than a palm. Instead of paying for extra outdoor ads and signs in Manhattan, Gillette enhanced signs it was already using. Everywhere Gillette had an outdoor sign; they simply added a small custom sticker that looked like a bloody tissue. Stuck on the faces of the men in their ads, the stickers made it appear as if the person had nicked themselves shaving.
Gillette turned heads citywide and got people talking!
How can you pair a sticker with people’s senses?
Le Cactus answered this brilliantly with their spicy wings campaign. To build appeal for their spicy wing specials, Le Cactus put a sticker of a man screaming on the back of taxis throughout the city.
If that wasn’t visible enough, they took things a step farther, lining up stickers so that the man’s tongue precisely laid over the cars’ brake lights. Every time the brakes were touched the tongue looked like it was burning.
At the end of the campaign, the restaurant reported increased customer visits, high-level brand recognition, and (best of all!) tingling tongues.
The beautiful thing about adhesive products is that they can take any form and can be used to adapt to any existing product.
Whether your sticker or label is a stand-alone promotion or something you add to presentation folders or brochures, any brand name, slogan, or image can be used for your sticker. From window clings and car decals to logo stickers and custom product or packaging labels, well-designed stickers generate low-cost exposure, make lasting impressions, and build word-of-mouth marketing for your business.
When done right, promotional stickers can do more than promote your brand; they can become profitable products on their own.
Want to chat about adhesive marketing options? Contact us today to brainstorm!