Corporate sponsorship is one of the most effective marketing channels, but most businesses haven’t tried it.
What is event sponsorship and why should you consider it? From a 5K road race to a good old-fashioned neighborhood picnic, companies that get outside their walls can make a huge splash in the community.
Businesses that rely on local support understand that their company will grow primarily through the support of its neighbors.
How do you engage your neighbors?
By being a good neighbor! Put a face on your business by sponsoring a baseball league, hosting community events on your lawn, or by mobilizing your city to benefit a beloved charity.
Community development events show you are invested in your region and you enjoy its people. Here are some fun examples of how firms have made this a reality:
Hosting or sponsoring an event can help your business demonstrate its commitment to community involvement, philanthropy, and family fun. Of those local businesses who get involved in a community event, 80% said they were satisfied with the results and many reaped tangible benefits like features in local newspapers, tags in citywide blogs, promotional newsletter highlights, and social media selfies!
Events spread your name in print through T-shirts, prizes, water bottles, and giant displays, and photos of real people in action. This prompts word-of-mouth marketing that simply can’t be captured elsewhere. In 2016-2017, companies who used local events saw sales increase by an average of 14 percent.
How can your business get started in spreading some cheer?
Sponsor a charity event or contest, host a sales or promo booth at a community festival, promote an on-site event, or allow your customers to nominate recipients of a “give-back” incentive you sponsor for your city. Sponsorship doesn’t always have to be monetary: you can also look for ways to volunteer branded items, free service from your company, or concessions donations for a city-wide festival.
Want to multiply your marketing dollars and make a lasting impact? A micro-market event focus can bring better results and spread the love. When companies support issues they care about, they gain greater trust and loyalty from patrons. And that investment is sure to yield great returns!