In a digitally saturated generation, today’s marketer’s need great stories and striking, memorable images.
Regardless of your business or your market niche, powerful visuals can make all the difference! Consider these statistics:
Your viewers crave expressive images, so photography is crucial in marketing. Photography offers a slice of life view that communicates authenticity and value to your customers. How well do your images translate the nature of your business? Are you using drab photos or bland stock selections? Three benchmarks to evaluate your images are:
What emotions do your photos evoke?
How does the atmosphere of the photo connect with your viewer’s passion or life experience? Does it compel viewers to lean in or linger?
What is the bigger brand story you want to tell?
Excellent photography adds credibility to this message because visuals increase the detail you bring to your message. Do your images hammer home your story?
Photographs can send numbers skyrocketing because people love to share captivating images!
As you employ vibrant photos, you increase your chance of people passing along your name, chatting about your product, or returning for a purchase. How much momentum do your images create?
What if you want to use more realistic photos but can’t afford to hire a professional?
By pairing modern technology with a few photography guidelines, even an amateur shutterbug can make photos pop! Here are four tips from the pros to get you started:
While a casual snapshot can work for social media, if you are planning to share photos regularly, invest in a DSLR (digital single-lens reflex) and check out an online tutorial. Even small investments will ensure the quality of your photos reflects the excellence of your business.
Most DSLR cameras can display their grid, which includes nine even squares. If your subject is directly in the center of the grid, the image will be more static because the eye is drawn to the image but has nowhere to travel from there. When your subject is positioned closer to the edges, the eye is forced to track toward it or be “drawn in” to the bigger message.
What do you want to tell your clients about your business? Say it in photos! If social media or reality TV have taught us anything, it’s that people love following the ordinary activities of others. Casual photos of your team doing business are perfect for showing off your identity and featuring your unique competitive advantage.
Ever think you’ve captured the perfect photo only to find the sun has wrecked it? On a sunny day, most photos will be compromised by shadows or overexposure. Overcast hues are better because the light is softer and more diffused. For best results, place your camera in a position where the light is coming from behind you and shining directly on your subject.
Marketing is all about communicating value to your clients. For more tips on putting photography to grow momentum and authenticity, give us a call!