Compelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward.
Why do you think audiences have gravitated towards visual print marketing content over the last few years? If you thought “because people are bombarded with information these days from nearly every angle,” you’d be right! From the moment people wake up in the morning, their smartphones are sending them emails and push notifications. They’re wading through dozens of blog posts. They’re reading massive reports at work all day long. Information is everywhere, and it can often feel overwhelming.
Solution: Make your print marketing visually impactful, and easy to read and interpret.
Visual print marketing is an excellent way to relieve people from these stresses – or at least; it’s supposed to be. It can allow you to take your message and wrap it up in a way that is easy to understand and a refreshing change of pace from everything else.
Think about it in terms of infographics. Infographics are an incredibly popular form of visual content because they take complicated ideas and break them down to just what you need to know and nothing more. Apply this same concept to your print marketing designs.
When you’re leaning so heavily on your visuals, you MUST account for the number one factor that can destroy the feeling you were going for – light.
How that gorgeous new flyer or banner you’re creating looks on a computer screen and how it looks in a store window in your neighborhood can be very, very different depending on the lighting quality of the area, the direction of the sun, and more.
Solution: Ask yourself how light will affect every decision you make, from the richness of the colors you’re choosing to the specific type of paper (and finish) you’ll be using.
Accounting for these simple mistakes will put you ahead of the game and on your way to stunning and compelling visual print marketing.